Artist Career

Aritst- Lady Gaga
Stefani Joanne Angelina Germanotta (born March 28, 1986) better known by her stage name Lady Gaga is an American pop singer-songwriter. Throughout her musical career it is clear that Lady Gaga has developed her personal style in her music videos as more detail to different concepts come through. Lady Gaga is well known for her controversial style




Lady Gaga: Just Dance-The video was directed by music video director Melina Matsoukas, and is based on the thematic content of the song of being in a party. The video begins with Gaga arriving with her background dancers at a house party, which seems to have ended. One of the dancers puts a Discolite Boombox on, blaring the music through the house. The crowd at the party appear to be sleeping in different areas, and are awoken by the music





Lady Gaga ft Beyonce: Telephone- This music video was directed by Jonas Akerlund (who as also directed other music videos for Lady Gaga such as Paparazi) and begins where "Paparazzi" left off after Gaga was arrested for killing her boyfriend by poisoning his drink. The music video is over 9minutes long with a clear narrative. For three minutes, the video shows Gaga's activities in the prison and the song does not begin until it the music is about 3minutes in; making the video a short film oppsed to just a music video.




Lady Gaga: Born This Way-The video was directed by Nick Knight and is described as a "profound, so inspiring and so incredibly beautiful" music video. The music video explores the concept of a "new race" being born and at the same time as this "new race" being born, evil is also born. The video then reveals that Lady Gaga is split in half and is being pulled by the opposing forces of good and evil. Throughout the music video Lady Gaga also pays tribute to artists such as Michael Jackson and some suggest that she also pays tribute to Madonna.

It clear that Lady Gaga's music video's have developed throughout her carrer as they have become more complexed and and have stronger concept.

Feedback

Natalie you have provided some good evidence of your research and planning work.
Targets: 1) There are some key items that are still outstanding e.g. analysis of audience research and vox pops
2) You must also add a history of a music artist / band via their music video career
3) Include screen shots of editing work with a commentary as to the visual codes you have used

Update on our progress

Due to bad weather conditions we fell behind on editing. However we have now started to edit our music video using adobe premiere. The first thing we did was to cut all unnessasry footage such mistake or bad framing so we knew exactly what footage we wanted to use. Now we have all of the footage that we want to use we are going to start adding effects and different cuts and other effects.

Peer Assessment of previous and present music videos

We spent the lesson doing peer assessments. We watched a previous music video contructed by a past year group, who achieved a good level. We watched their video through and analysed what aspects and techniques worked well and what we thought could be improved.


We were then given peer assessment on our own music video. Due to weather conditions we were unable to start editing our footage. We explained to our peers what scenes we have filmed and they then gave us ideas and suggestions on how to structure our video and what editing techniques may be affective.

Work in progress and peer assessment of promotional poster

PEER EVALUATION:
- 'I like the image, I like the colour- I just think that the 'new album featuring..' font is too simple/ plain. I think the band's name should be higher up- there's a lot of space that can be filled. It's fine, otherwise.'
- 'I like the layout, but the font for the band's information could be clearer with a better font. I don't like the font used for the bands name, it doesn't seem to suit the style/ inage you're going for.'
- 'I like it, but I think maybe there should be a preview of the CD cover on the poster, so those who're interested will know what to look for.'

Work in progress of CD cover (front and back)

This is a work in progress of our Cd front and back covers. We have been using adobe photoshop to create a authentic looking CD cover. I took still images of the work we have been doing in photoshop to demonstrate our work in progress.