Music Videos- Andrew Goodwin

In his book, Dancing in the Distraction Factory, Andrew Goodwin identified a number of key features which distinguish music video as a form.

• There is a relationshop between the lyrics and the visuals (with visuals either illustrating, amplifying on contracting the lyrics).
• There is a relationship between the music and visuals (again with visuals either illustrating, amplifying or contracting the lyrics).
• Particular music genres may have their own music video style and iconography (E.g. live stage performance in heavy rock).
• There is a demand on the parrt of the record company for losts of close-ups of the main artist/vocalist.
• The artist may develp[ their own star iconography, in and out of their videos, which overt time, become part of their star image.
• There is likely yo br a reference to voyeurism, particuarly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, cameras ect).
• There are likely to be intertextual references, either to other music videos or to films and TV texts.