Tuesday, 28 September 2010

Feedback

Well done for completing 4 textual analysis pieces Natalie, however you need to add at least one more example. You should also work on adding further evidence of your planning work i.e. storyboarding sections.

Monday, 27 September 2010

Our final Song Choice-10th Concession- 'Letter'

I will write it down
every word that you should know about
where I've been since I've gone
I will paint the words
with everything that I feel
every sunset, every dawn

I've kept you by my side
you've never left my mind
you got me through my darkest nights
I hate that you're all alone
I hate not being home right now
so for the times that we can't be together
you've got my letter

I will write it down
so I can send a piece of me
to you from miles away
you're my way out
of this dark and distant place
I can hear every breath you take

I've kept you by my side
you've never left my mind
you got me through my darkest nights
I hate that you're all alone
I hate not being home right now
so for the times that we can't be together
yeah just right now while we can't be together
please read my letter

Monday, 20 September 2010

Camera and Editng Techniques

Camera Techniques
Framing- where people, props ect are placed within the frame (the composition)
Angles- high angle (birds eye view)- shot from above
Aerial shot- filmed from a helicopter
Low angle- filmed from below
Movement Pan/panning- camera moves on a pivot left/right
Tilt- Camera moves up or down on its pivot
Track/tracking- shot attached to moving onject to follow the action
Zoom- camera moves in'out on an object
Short Take- Shot lasts for a short time
Long Take- Shot lasts for a long time

Editing Techniques
Quick cuts- Shot moves rapidly from onr frame/ shot to the next
Fade (fade to black)- One shot fades away to black and the next shot fades in
Dissolve- One shot fades out as the next shot simultaneously fades in
Wipe- A shot is literally wiped off the screen by another
Slow motion- A sequence is slowed down
Fast motion- A sequence is sped up
Stop Motion- A series of still shots or drawings ect. are taken with a still camera and mixed into a moving image programme to create a digital animation sequence

Prodution Skills

In a lesson we brainstormed as preperation for our music video.

PRODUCTION SKILLS
  • Targetting your audience
  • Plan thoroughly (organisation)
  • Leave time for errors
  • Enthuiasm
  • Motivation
  • Directorial skills
  • Good/ reliable performers
  • Editing skills
  • Research
  • Utilising everyones skills
  • Thinking about locations
  • Being objective

Friday, 17 September 2010

Thriller Research

http://www.youtube.com/watch?v=p_MuUcxHATo
Insitutional Information
Michael Jackson's album 'Thriller' was released on November 30th 1982, by Epic Records. The album was critically successful and one of the most praised songs from the album was the single 'Thriller'.
The music video, directed by John Landis, produced by Quincy Jones and written by Rod Temperton. The video was filmed in various locations in New York and Los Angles.

Plot
The music video is set in the 1950's, The video opens with Michael and his date running out of a movie theatre in to the mist in a dark wooded area. A full moon appears, and Michael begins convulsing in agony, transforming into a werewolf. His date runs away in terror, but the werewolf catches up to her, knocking her down and begins attacking her with his claws. The scene then cuts to a modern-day movie theatre where Michael and his date, along with a repulsed audience, are actually watching the scene in a movie called Thriller. Michael's date then scarsely leaves the theatre. They begin to walk downn a foggy road where Michael Jackson starts to sing the verse's of thriller. As they pass a graveyard zombies begin to rise corninering Michael and his date, resulting in Michael turning into a zombie.

Reception
Although the music was praised it also faced controvoursey due to its content. In 1984, the National Coalition on Television Violence classified more than half of 200 MTV music videos surveyed as "too violent", "Thriller" was listed as one of the videos on the list. Dr. Thomas Radecki, chairman of the NCTV, as saying, "It's not hard to imagine young viewers after seeing 'Thriller' saying, 'Gee, if Michael Jackson can terrorize his girlfriend, why can't I do it too?' Michael Jackson also faced opposition from his religion (johovas witnesses). They felt that the content of the song implied that Michael Jackson believed in the occult. To stop the controvousey Michael made a statement at the beginning of his video saying ''Due to my strong personal convictions , I wish to stress that this film in no way endorses a belief in the occult''
The music video was nominated for six awards at the 1984 MTV Video Music Awards, winning three out of six of the nominations.
The music video was listed as the "Greatest Video" on VH1's "VH1: 100 Greatest Videos" in 2001.[41] MTV listed the music video as being the "Greatest Music Video Ever Made" on their list, "MTV: 100 Greatest Music Videos Ever Made" in 1999.

Thursday, 16 September 2010

Music Videos - The Marxist Approach

Marxism andthe Media
Karl Marx, the founder of Maxist theory believed that the media and its messages could be used for good in the right hands. However, in the hands of what he called the dominant ideology the message could have a dangerously influential and controlling effect on the masses.

The Dominant Ideology
The ideological forces that determine how society functions. Marxists believe that all powerful institutions subtly control how we, the masses, conduct our lives within society.

The Media's message

Marxists believe that the media plays a significant part in controlling the masses and some would say as an institution it is a greater influence on society than religion, politics and the family (nature over nurture). The supposed subtle dominace with which the media control the masses is also known as hegemonic control.

Hegemony - Was an ideological concept first introduced by Itallian Marxist Antonio Gramsci. He believed that the media's message could perform a subtle indoctronation, influencing the manner in which society viewed the wold until the message becomes 'common sense', unchallenged by the masses. Hegemonic control is an acceptance of the 'status quo'.

Examples
The amount of coverage football gets in the media (especially compared to other sports) suggests that people should like it. During the world cup we are encouraged to get behind and support our country.

Lifestyle shows/ magazines make it seem normal to own high-end appliances and therfore support the capitalist economic system.

Michael Moore's documentary Fahrenheit 9/11 can be seen as counter hegemonic as it questioned the Bush administration, an administration that was supposedly elected by the majority of U.S. voters

Wednesday, 15 September 2010

Analysis of a Music video- Marxist

Clifford Josepeh Price, better known as Goldie is an English electronic music artist, disc jockey, visual artist and actor. As a musician he mainly works within the jungle and drum and bass genres. Goldie's 'Inner City Life' aired in 1994 and was number 39 on the UK charts.

From a Marxist perspective, this video is very good to analyse as it can be argued that certain images created in the video have been applied by the media, influencing or encouraging the audience/masses to think a specific thing about groups within society.

The videos narrative is based around the diffrent pressures various people face living in the inner city. The music video follows the life of working-class people. The video is set in London, where the video is shot at variouus diffrent locations such as council flats, estates and clubs.

The video present an image of youths standing outside, what appears to be a council estate. They're dressed in clothes that audiences would associate with urban youth or gang culture. After seeing this clip the audience automatically assume the youths trouble-makers. However the music video subverts this social stereotype. There is a following scene where the youths are seen playing a game of basketball- causing know harm; just being typical children plaing a game.

This music video focusses on creating typical social stereotypes and then challenging them. There is a stereotypical image created of a single mother; living in a council flat, working class and being behind her bills- These are generic conventions of a single mother. Although this stereotype does not apply to all single mothers. The depiction revealed in the music video is portrayed as rather negative but realistic.

In conclusion this music video depicts well known stereotypes and then confirms or challenges them. From a marxist perspective the video help to influence the masses impression of the social groups presened in the music video.

Tuesday, 14 September 2010

Analysis of a Post-modern Music Video



Lady Gaga- Paparazzi. Directed by Jonas Akerlamnd

Lady Gaga has quickly become one of the most successful female artist winning multiple awards for her recognisable uniqueness. Before rising to fame for her performances and msuic videos; Lady Gaga was signed to the record label interscope and was imidiately appointed to write songs for artists such as the Pussycat Dolls, Fergie and Britney Spears.

Lady Gaga's up tempo dance song 'Paparazzi' was the last song to be released off her debut successful album 'The Fame'. The song is written by Lady Gaga as she expresses her struggles with her quest to fame.

Post Modernism has become very common in music videos. Lady Gaga’s- Paparazzi, uses many characteristics of post modernism such as; pastiche, homage and blurring of the boundaries. In this Textual analysis I will give evidence of this.

The music video opens without music, which is unconventional as it a music video. Also at the beginning of the music video there are title credits stating the performer (lady Gaga) and the director (Jonas Akerland). The typography of the title credits is a pastiche/homage of classic Hollywood movies. Some of the early opening shots a establishing as they set the scene for the music video. The shots are of a house in Los Angles- Sunset Bulavad. This is an example of intertextuality

In the following scene after Lady Gaga has been pushed off a balcony, the image swiftly changes to her falling with a background of swirling of white and black circles. This is a pastiche/homage of Alfred Hitchcock’s film Vertigo. Lady Gaga respectfully imitates the artistic work of Alfred Hitchcock.

When the music begins Lady arrives outside if the mansion, where she is pushed down a purple carpet in a wheel chair; subverting the stereotypes of a purple carpet. Although the music video subverts conventions of music videos, the video also confirms some conventions such as dancers/performers, which is also typical in many of Lady Gaga’s other music videos. As she arrives Gaga is dressed in a robot like costume. This is an example pastiche/homage as the metalic outfit is a reference to the film 'Metropolis'. This is known as blurring of the boundaries between humans and robots. They are also known as binary opposites.

Later on in the video we see Lady Gaga in a costume that we typically find unconventional but it is a part of Lady Gaga’s unique image. The costume has many features of the Disney character Minnie mouse. Gaga’s costume is yellow with black dots, which symbolises the face of Minnie mouse. She also wears black lipstick that represents Minnie mouse. This is an example of intertextuality representing popular culture, making it recognisable to Gaga’s audience.

In the final scenes of the music video Lady Gaga is arrested after confessing to the murder of her boyfriend. As the police takes her away the paparazzi crowd her trying to get a statement from her and constantly taking her picture. Here another key element of post modernism is used as boundaries between fiction and reality are blurred. The fiction being Lady Gaga being arrested for murder, and realty, her being photographed by the paparazzi. The music video for paparazzi is also a prequel for a later song Telephone by Lady Gaga featuring Beyonce.

In conclusion Lady Gaga’s paparazzi posses many features of a postmodern music video. This helps to make her video unique and memorable. It also helps Lady Gaga to form her unique image, which she frequently shows in her work. She also makes reference to her idols or artists that have influenced her work and music.

Well done for completing some of the research and planning Natalie. You must now add your notes on postmodernism and your analysis of Paparazzi.

Monday, 13 September 2010

Post Modernism- Notes

Post Modernism is a movement that took place from the 1970's onwards. It is referred to as 'a style and concept in which the arts characterized by distrust of theories and ideologies and by the drawing of attention to conventions'. Post modernism focuuses on mixing up time, space and narrative and the emphasis if style over content. Also the blurring of fiction and reality and the suspension of disbelief.

KEY WORDS
Intertextuality- 0ne media text referring to another
Parody- Mocking something in an original way
Pastiche- An artistic work in a syle that imitates another work, artist or period. This is a self-concious imitation.
Bricolage- Mixing up and using different genres and styles
Homage- Imitation from a respectful stand point