Clifford Josepeh Price, better known as Goldie is an English electronic music artist, disc jockey, visual artist and actor. As a musician he mainly works within the jungle and drum and bass genres. Goldie's 'Inner City Life' aired in 1994 and was number 39 on the UK charts.
From a Marxist perspective, this video is very good to analyse as it can be argued that certain images created in the video have been applied by the media, influencing or encouraging the audience/masses to think a specific thing about groups within society.
The videos narrative is based around the diffrent pressures various people face living in the inner city. The music video follows the life of working-class people. The video is set in London, where the video is shot at variouus diffrent locations such as council flats, estates and clubs.
The video present an image of youths standing outside, what appears to be a council estate. They're dressed in clothes that audiences would associate with urban youth or gang culture. After seeing this clip the audience automatically assume the youths trouble-makers. However the music video subverts this social stereotype. There is a following scene where the youths are seen playing a game of basketball- causing know harm; just being typical children plaing a game.
This music video focusses on creating typical social stereotypes and then challenging them. There is a stereotypical image created of a single mother; living in a council flat, working class and being behind her bills- These are generic conventions of a single mother. Although this stereotype does not apply to all single mothers. The depiction revealed in the music video is portrayed as rather negative but realistic.
In conclusion this music video depicts well known stereotypes and then confirms or challenges them. From a marxist perspective the video help to influence the masses impression of the social groups presened in the music video.
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