Mise-en-scene
- Costume meets conventions of genre
- Set in New York City ''Ghetto''
Representations
- New York City is a popular place for the rap genre
- Rags to Riches
- Subverts Hip Hop genre because it is quirky
- Often topless in rap videos- possibly widening target audience (appealing to women), could be percieved as vulnerable or demonstrating that they feel comfortable in their surroundings; therefore possib;y connoting power
Camera
- Low shot angle- Making the group look powerful/dominant
- Opening shot, Extreme close-up
- Continuous tracking shot
Editing
- Special effects- white vaccume stealing souls
- The music video is played in reverse
Narrative
- Cyclical Narrative
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