Feminism (1950's-60's)
- A movement in which women questioned theri position within patriarchal society and the private sphere of home/children/domestic bliss
- Serves to uncover, challenge and leiminate oppression and domninant gender imagery
- Women began to debate the narrow range of stereotypes present across all media;
- Women as virgins, mothers or promiscuous
- Women as sex objects
- Women are inferior to men
- Women as domestic/based in the home
Post-feminism (1980's)
- A re-appraisa of Feminist values
- Does not strive for equality as this assumes men are the best-they wish to surpass male achievement
- Objected to thories which position them as objects of the male gaze
- Identifies a female gaze- women actively desiring men
- Women began to assert thier right to dress and be sexally attractive
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